Motomaster
Canadian Tire’s iconic Motomaster brand hit the fast lane with a bold new direction—partnering with our team to create the MotoMaster and MotoMaster Eliminator toy line since its inception in 2019.
We brought high-octane imagination to life with designs that capture the thrill of spirited racing. This collaboration fused heritage and play, inspiring the next generation of drivers.
Product Design
Following Canadian Tire’s branding guidelines, we adhered to their established visual identity to resonate with automotive enthusiasts across Canada creating original packaging, liner’s, manuals and paint schemes. We worked closely with the Canadian Tire team to create exciting products with coordinated launch windows matching their PFAFF race days, and reaching retail store shelves at the same time.
Instruction Manual Design
Accompanying a complete RC product, we also design a user guide top to bottom complete with warning information compliant with RSS Canadian Testing Standards. All manuals are completed in English and French, maintaining cohesive brand adhesion through MotoMaster’s branding guidebook.
Photography
We specialize in crafting high-impact photography. From concept to final cut, our team delivers visually compelling assets tailored for digital, social, and commercial platforms. Whether you're launching a campaign or capturing a moment, we turn creative vision into striking, shareable content through the camera lens.
Credits
Christopher Rimmi
Senior Graphic Designer
Sophie Gao
Senior Graphic Designer